Optimize your Meta Data


Meta Data is the title and snippet of text that appears in the Search Engine Results Pages (SERPs) for each page on your website.


However, this content does not actually appear on your webpages. The search engines crawl these fields to learn about each page.


In the back end of Skyline, the Meta Data fields exist at the bottom of each page in your Content tab. [Content > Pages] 


It is important that this text is both informative and engaging so that users are tempted to click through to your website. The Meta Data fields are also a great place to include the keywords that you are trying to target in your webpage content.


Here are some helpful tips for making the most out of the meta fields on your website.


On the bottom of each page, under the Meta-Data section you will see 3 fields:


Page Title:

The Page Title, or Meta Title, is what appears as a large blue link in the Google Search Results.

This is also what visitors will see at the top of the browser tab. It provides a great opportunity for clearly labeling your webpage with a keyword, as well as including your company name for branding purposes.


However, the character limit for a Meta Title is 60 characters, so it is important to develop a strong but short title to attract visitors. 

Example: Real Estate Website Design | Boston Logic



The meta description is what appears under the title in the SERPs.

This short snippet of content is meant to inform users about what is on this particular webpage. This is also a great place to include keywords that are relevant to your webpage content. The character limit for meta descriptions is 156 characters.

Example: At Boston Logic, we design industry-leading real estate websites to meet business goals and serve as the foundation for successful marketing campaigns.



Search Engines no longer take the meta keywords field into account when crawling through webpages. In fact, meta keywords are no longer an indicator of on-page optimization. Therefore, it is fine to leave the keywords field blank. 


Other considerations while creating each of your CMS pages include:

Page URL’s

Add Keywords in each page’s URL.

For example: http://www.bostonlogic.com/real-estate-website-design


Page Header Field

Text entered here results in a “H1” Tag on the respective page.  Much like you read a newspaper, headings and sub-headings help readers and search engines quickly skim the content of a page to see what each section is about.

In general, “H1″ Tags are thought to be the most relevant to search engines.


Body Content Section

This is the main body of text for your page


Primary Text

Each page should be fairly targeted to each keyword or group of keywords you are targeting. So, if your keywords are “Allston apartments” and “Allston MA rentals” you should find a way to creatively include these terms a few times within the text of the page



Your keyword links can be internal or external. Internal links provide visitors easy access to related content; in the previous example, you may want to link to ”Allston condos” from your ”Allston apartments” page. External links should be used to cite sources and you should only link to credible website, not link farms or spam sites.



Keywords in Images. Search engines can’t see photos. The only way to ensure they do is by giving the images a relevant name, description, and tags. An image file with the name “image123.jpeg” won’t do anything for your SEO, whereas an image with the name ”Allston_apartment_bathroom.jpeg” is much more informative.